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Joan Jonas

Vertical Roll

1972

On View

Floor 5

Neil Bluhm Family Galleries

Artist

Joan Jonas (1936-)

Title

Vertical Roll

Date

1972

Medium

Video, black-and-white, sound, 19:38 min.

Credit line

Whitney Museum of American Art, New York; Purchase, with funds from the Film and Video Committee

Accession number

2000.189

Object Label

Joan Jonas’s Vertical Roll is widely considered a seminal work in single channel video. In the work, the video monitor’s vertical hold is used as a formal device to rupture the perceived wholeness of the image on the screen. Interrupting the electronic signal, a rolling black bar scrolls relentlessly downward, revealing a segment of the image for a fraction of a second, in a staccato rhythm that echoes the process of blinking. Each “blink” offers a fleeting glimpse of a section of Jonas’s body as she performs in front of the camera–either garbed in a feather headdress, wearing a mask, in a belly dancer’s costume, or nude. The rhythm of the images is punctuated by the sound of Jonas relentlessly banging a silver spoon on a surface, which introduces an assertive tone. In her refusal to sustain her image within a fixed pictorial space, Jonas uses the mirror-like qualities of the video camera to present herself as a sequence of fragments, suggesting the impossibility of reading identity as something singular and unified.

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