<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PTT6ZS" height="0" width="0" style="display:none;visibility:hidden"></iframe> Whitney Museum of American Art: Jeff Koons: New Hoover Convertibles, Green, Blue; New Hoover Convertibles, Green, Blue; Doubledecker
Please wait

Jeff Koons

New Hoover Convertibles, Green, Blue; New Hoover Convertibles, Green, Blue; Doubledecker

1981-87

Artist

Jeff Koons (1955-)

Title

New Hoover Convertibles, Green, Blue; New Hoover Convertibles, Green, Blue; Doubledecker

Date

1981-87

Medium

Four vacuum cleaners, acrylic, and fluorescent lights

Dimensions

Overall: 116 × 41 × 28 in. (294.6 × 104.1 × 71.1 cm)

Credit line

Whitney Museum of American Art, New York; Purchase, with funds from The Sondra and Charles Gilman, Jr. Foundation, Inc., and the Painting and Sculpture Committee

Accession number

89.30a-k

Object Label

Jeff Koons began his artistic career in the 1980s by emphasizing the conspicuous consumption that defined the era. He made his mark in the art world with a 1980 exhibition in the window of the New Museum in New York, titled The New, in which New Hoover Convertibles was included. With an irony reminiscent of Marcel Duchamp, who in 1917 exhibited a urinal as a work of art, Koons placed brand-new, store-bought vacuum cleaners in a sterile, fluorescent-lit vitrine that protects them from the dirt and grime they are designed to remove. By thoroughly transforming the expected context and use of the vacuum cleaners, and by raising domestic appliances to the realm of fine art, Koons makes us question not only our assumptions of what constitutes art, but society’s obsession with cleanliness, efficiency, and newness. “I don’t seek to make consumer icons,” Koons explained, “but to decode why and how consumer objects are glorified.”

Related exhibitions online

Prev Next